GA4 Custom Attribution Windows: What Changed and How to Set Them
Google Analytics now lets you set custom attribution windows for each conversion, and the change quietly rewrites how you measure
August 2026
Generative Engine Optimization for Revenue, Not Vanity Metrics
Generative engine optimization earns its budget when it produces pipeline, not when a dashboard shows more citations. If you carry
Organic Traffic Down? Report These AI Visibility Metrics Instead
When a client asks why organic traffic fell, the honest answer in 2026 is that the click moved, not the
Branded and Non-Branded AI Citations: Reading Clarity’s New Split
Microsoft Clarity now separates branded and non-branded AI citations inside its Citations dashboard, and the change matters more than a
Non-Linear Targeting in Google Ads: Reach Buyers Keywords Miss
Non-linear targeting in Google Ads reaches the right buyer indirectly, through adjacent interests, behaviors, and life events, instead of chasing
Decision Distance: The SEO Metric AI Search Makes Essential
Decision distance is the gap between the motivations that actually drive a buyer’s choice and the messages your brand puts
ChatGPT Search Index: Small Sites Get Cited Too
The ChatGPT search index cites small sites the same way it cites major publishers, and new data puts numbers behind
Remove Negative Content From Google Before AI Overviews Amplify It
If you want to remove negative content from Google, the clock now runs faster than it used to. A single
Local SEO That Wins the Map Pack: City and Multi-Location Strategy
How the map pack really ranks, the city-level tactics that get you into the top three, and the multi-location and franchise playbook for winning local search at scale.
